Zeytun Pharmaceuticals LLC | Marketing Department
The purpose of this position is to ensure the planned, consistent, and high-quality execution of social media communications and content activities for the company and its brands.
Key Responsibilities
• Develop monthly content plans for the company’s and its brands’ social media accounts, and ensure the timely publication of posts in accordance with the approved plan.
• Create ideas, copy, and scripts for social media posts, carousels, stories, and short-form videos.
• Develop content for the "Zeytun" and "Pharmastore" pages tailored to both business partners and end consumers, while maintaining the brand’s tone of voice.
• Create content regarding campaigns, products, pharmacy openings, events, and partnerships, verifying details with relevant colleagues.
• Provide clear briefs to designers and the production team, and participate in the preparation and coordination of photo and video shoots.
• Draft copy for the website, mobile application, SMS, and other communication channels, ensuring alignment with campaign messaging.
• Verify the linguistic, written, and content accuracy of posts; ensure that information regarding products and health-related topics is approved by relevant specialists prior to publication.
• Monitor social media comments and messages, communicate using approved responses, and direct inquiries to the appropriate staff members.
• Track social media trends and competitor activities; propose new content formats tailored to the target audience.
• Analyze reach, views, engagement, and follower dynamics; prepare monthly reports and recommendations for content improvement.
• Plan, set up, and manage Facebook and Instagram advertising campaigns via Meta Ads Manager; handle audience selection within the approved budget and optimize campaigns based on performance results.
• Collaborate with teams in digital marketing, branding, PR, and sales; assist in the creation of content for advertising campaigns.
• Perform other tasks assigned by management, in line with job responsibilities, in a timely and high-quality manner.
Candidate Requirements
• Higher education (in marketing, communications, journalism, business administration, or another relevant field). •Minimum 2 years of work experience in SMM, content creation, or copywriting.
• Practical experience in managing social media accounts, developing content plans, and creating content in various formats.
• Proficiency in writing grammatically correct Azerbaijani; a good command of English. Knowledge of Russian is an advantage.
• Practical experience working with Meta Ads Manager and Meta Business Suite, including setting up Facebook and Instagram ads, audience targeting, budget management, and analyzing results.
• Ability to create simple visuals and short videos using tools like Canva, CapCut, or similar software is considered an advantage.
• Proficiency in using MS Office and Google Workspace tools, as well as the ability to prepare reports and presentations.
• Experience creating content for the pharmaceutical, healthcare, cosmetics, or retail sectors is considered an advantage.
• Creative thinking, the ability to tailor text to a specific audience, and skills in planning and analytical assessment.
• A sense of responsibility, attention to detail, efficiency, the ability to work within a team, and adherence to deadlines.
Working Conditions
• Work location – BEGOC Business Center (Address: 93 Zarifa Aliyeva St., Baku).
• Medical insurance and lunch provided.
• Opportunities for professional training and development. •A transparent and supportive environment for career advancement.
Candidates who meet the specified requirements may send their CVs to hrdepartment@zeytunpharma.az, indicating “SMM and Content Specialist” in the subject line. Including samples of written text and social media content is encouraged.